By Paul Owers South Florida Sun-Sentinel Posted March 5 2007
Americans in the "G.I. Generation" were easy to please. Growing up during the Great Depression, they bought homes in the 1940s and '50s replete with one-car garages, Formica countertops and vinyl floors.
Baby Boomers? They're much pickier.
Armed with unprecedented wealth, Boomers demand 10-foot ceilings, high-end appliances, a clubhouse concierge and live theater performances from Joan Rivers. Companies that know how to deliver that lifestyle are enjoying brisk sales, even as the housing downturn lingers.
"Builders who offer that are doing very well," said Tim McCarthy, founder of Traditions of America, a Philadelphia-based builder of communities for home buyers 55 and older. "Others are falling behind, and they're not able to compete."
Thursday, March 08, 2007
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